Fund sales are booming: here’s what investors are buying

Fund sales soared to a record high in the month of March, figures from the Investment Association (IA) show.

March is often the big month of the year for fund management firms and brokers, as there’s usually a traditional last-minute rush by investors to take full advantage of their Isa allowance ahead of the tax year-end.

This year proved to be no exception, with £4 billion invested, a record high surpassing the previous peak of £3.7 billion recorded in July 2015 – which was a month ahead of Black Monday when global stock markets went into freefall.

Tracker funds took almost half of the fund sales, accounting for £1.7 billion. This is the highest level of sales for tracker funds since June 2013. Today 13.7 pence in every £1 invested is held in a tracker funds, compared with 11.2 pence a year ago.

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In terms of investment type, it was equity funds that proved the most popular, taking £1.7 billion of retail investors’ money. 

UK growth funds, which sit in the IA’s UK all companies sector, were the most soughtafter, with £650 million invested. This marks a dramatic reversal in fortunes as the sector was the least popular in February.

As ever, Targeted Absolute Return funds were in favour, recording net retail sales of £381 million. But as Money Observer has previously pointed out, it is a tricky sector to navigate, as performance has regularly disappointed over the years.

In third place in the popularity stakes was the IA’s global sector, followed by strategic bond and UK equity income. Multi-asset funds were also in high demand, with £818 million invested across the various sectors. 

Chris Cummings, chief executive of the Investment Association, put the record fund sales down to investor confidence returning. He said this is ‘following a period of reduced risk appetite in the context of geopolitical and economic uncertainty throughout 2016’.

The three least popular sectors were Asia Pacific excluding Japan, UK index linked gilts and global equity income.     


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