Advertise with Money Observer

Launched in 1979, Money Observer is the longest established magazine in the market for private savers and investors, providing readers with high-quality analysis and information on a wide range of savings and investments. For the past 40 years Money Observer has occupied the prime position in the monthly market. Our subscribers are intensely loyal to the title and appreciate Money Observer’s well-researched and definitive analysis and opinions, which provides them with the knowledge to make well-informed and profitable investment and personal finance decisions.

The best personal finance and investment magazine

Every month Money Observer magazine provides specific and practical commentary on the issues that affect private investors from a number of well known financial writers such as Kyle Caldwell, David Prosser and Cherry Reynard. Its unique databank provides an in-depth analysis of UK shares, unit trusts and Oeics, exchange traded funds and investment trusts.

We also produce the dedicated quarterly Trust supplement, including 11 pages of in-depth investment trust analysis, plus news, features, annual investment trust awards and regular  portfolio updates. 

The website not only provides online access to most of the magazine content but also a daily stream of financial news, analysis and viewpoints, plus a full range of fund and trust factsheets, including those for the highly regarded Money Observer Rated Funds. 

Money Observer has gained an exceptionally loyal, affluent and financially savvy readership. Ninety-nine per cent of Money Observer subscribers pay the full price for their copies. With the economy bringing highs and lows to consumer confidence it is increasingly important for financial publications to gain and keep the trust of readers, and Money Observer has done just that.

Since 1979, Money Observer has been there for its readers when they need financial guidance and that continues to be the case in today’s ever more complicated financial arena. Money Observer takes its responsibility to consumers very seriously and is never afraid to criticise or highlight areas of risk.

Advertising opportunities

Money Observer, the UK’s leading monthly investment and personal finance magazine, plus the website, provide you with a unique opportunity to reach our affluent, investment-savvy readers who are constantly seeking new opportunities to invest.

A guaranteed audience

Money Observer offers a full range of display advertising, inserts and sponsorship opportunities. Our audience reach is guaranteed, with 83 per cent full rate subscription sales. Money Observer is read by 80,000 AB high-net-worth adults.

Creative opportunities

Creative opportunities available include sponsored supplements, belly bands, gate folds and cover mounts. 

A trusted advertising environment

Money Observer attracts a high calibre of advertisers including:

  • F&C Investments
  • Jupiter
  • Seven Investment Management
  • Fidelity
  • Aberdeen
  • Baillie Gifford

Rates and contact details

Colour rates
DPS £7,100
Page £4,100
Half page £3,150
Loose £60 per thousand
Stitched £75 per thousand (by arrangement, full print only)
Special positions
Outside back +30%
Inside front/inside back +20%
Right hand +10% Front half +10% Facing matter +10%

On we offer traditional display advertising locations via leaderboards, MPUs and skyscrapers plus sponsored on-camera fund manager interviews, home page takeovers and roadblocks plus much more.
To advertise in Money Observer or contact:
Trevor Leek
Advertisement Manager
Money Observer and
Direct tel: 020 7680 3625
Mob: 07557 037827

Readership and circulation

The audience

  • The average monthly circulation is 12,125 (2019)
  • 98% of copies are actively purchased 
  • Money Observer readers have been reading Money Observer for an average of 6 years 
  • 80,000 AB adults read Money Observer

Affluent, sophisticated investors

Money Observer readers are uniquely cash-rich, time-rich and financially savvy. The average value of our readers investments is over £343,000 and their average household income is nearly twice the UK national average.

In addition, they hold a wide range of financial products from ISAs to unit trusts and the majority of them buy or sell investments every other month.

Money Observer readers are active investors who own a wide range of investment products:

  • 86% have ISAs
  • 75% have shares
  • 64% have unit trusts
  • 33% have a self-invested personal pension

Upmarket, high spenders

Money Observer also provides an attractive audience for a range of product and service advertisers outside of the financial sector.

Our affluent audience work hard for their money and so enjoy treating themselves, whether that be on eating out or buying expensive clothes or perfume.

They also enjoy travelling abroad, and do so extensively for both business and pleasure. When travelling they believe it’s worth paying extra for comfort and service.

A dedicated, loyal readership

  • 91% read at least 9 out of 12 issues
  • 50% have been readers for 5 years or longer
  • Copies are kept for an average of 8 months; with over 3 in 10 readers keeping their copies for 12 months or more
  • 88% are subscribers, with 45% ‘very likely’ to renew their subscription
  • 8 out of 10 readers rated Money Observer excellent or very good
  • Money Observer boasts a high proportion of solus readers, 85% don’t read any other dedicated financial magazine

Sources: TGI Premier 2006; ABC Jan- Dec 2011; Money Observer Reader Research 2006.