Fund supermarket increases annual charges from 0.25 to 0.35 per cent
Charles Stanley Direct is increasing its charges for investors. The fund supermarket, which had previously been among the cheapest providers for people to invest with, will hike its fees in September.
The firm will increase its lowest annual charge from 0.25 per cent to 0.35 per cent, with the price increase taking effect from 10 September.
It means customers with £10,000 invested will see their annual charges increase from £25 to £35. Those contributing £200 a month to an Isa will see their annual fee rise from £3.25 to £4.55, while the cost of a £30,000 Isa investment will jump from £93.83 to £113.93.
Holly Mackay, managing director of Boring Money, says: ‘Charles Stanley Direct remains broadly competitive but moves to the middle of the back, losing its position as the platform which would always be among the lowest three on price for most portfolios.’
Charles Stanley was previous one of a handful of investment platforms which charged just 0.25 per cent to investors using its services. High-profile rival Hargreaves Lansdown charges 0.45 per cent.
Charles Stanley will now be among the middle of the pack in terms of percentage-based charges, with a number of its peers offering cheaper services. Bestinvest, for example, charges investors 0.3 per cent a year, AJ Bell Youinvest 0.25 per cent and Halifax Share Dealing 0.18 per cent.
Among the providers charging the same 0.35 per cent fee that Charles Stanley will now impose are Fidelity Personal Investing and the Share Centre.
Percentage-based charging models account for around 84 per cent of DIY investments managed online. The average annual fee across the 10 largest platforms is now 0.34 per cent.
Mackay says the move by CSD puts AJ Bell Youinvest in the spotlight as cheapest mainstream provider for smaller portfolios. It has a 0.25 per cent administration fee and a dealing fee of £1.50 for funds.
The table below shows the wide variation in fees, depending on how much investors have to invest and which provider they choose, according to analysis by Boring Money.
Portfolio one indicates the outcome for someone investing £200 a month into an Isa. For these investors Charles Stanley may still be the cheapest option, with annual charges of just £4.55.
Portfolio two illustrates the fees someone might pay if they have a £30,000 Isa invested in a mix of funds and shares. Barclays Smart Investor comes out cheapest here, with an annual fee of £68.
Meanwhile, portfolio three shows the fees paid by an investor with a £30,000 Isa and £50,000 invested in a Sipp. Here, Interactive Investor is the cheapest option with fees of £210 a year, closely followed by AJ Bell at £245.80. Flat fee arrangements tend to become progressively better value as portfolios become larger.
However, McKay points out that investors should not just focus on the cheapest option when it comes to managing their money. ‘While there will always be those who want to pay the lowest available fee, most DIY investors make a value assessment, with service and convenience being weighed up against cost,’ she says.
Magnus Wheatley, managing director at Charles Stanley Direct, says: ‘Our industry faces increasingly complex and evolving changes – for more than five years we have striven to absorb these internally and have maintained an extremely low fee.
‘In order to continue delivering a first-class service and invest in our website and app, we need to increase our charges. Analysis from Boring Money shows that our new charging structure is still very much towards the lower end of our competitors’ and indeed is better than a great many of our peers.’
Moira O'Neill, head of personal finance at Interactive Investor, says: 'Charges are a very important consideration for investors as even small differences in fees can add up to huge amounts over time due to the effects of compounding. Even a 0.5 per cent difference in fees could mean the difference between a frugal and comfortable retirement. It pays to do your research and choose the platform that is best value for your circumstances.'
Laura Suter, personal finance analyst at AJ Bell, adds: 'We have no plans to increase our platform charge. We aim to make it as easy as possible for investors to manage their portfolios by providing a slick online service at great value.’
Subscribe to Money Observer Magazine
Be the first to receive expert investment news and analysis of shares, funds, regions and strategies we expect to deliver top returns, plus free access to the digital issues on your desktop or via the Money Observer App.Subscribe now