Share Sleuth Portfolio

Introducing Share Sleuth

The Share Sleuth model portfolio is focused on long-term value investing. Our Share Sleuth Richard Beddard records the statistics, research and rationale behind all his decisions as they are made, to give you a real insight into every company in the portfolio and why it's there.

You can read all Share Sleuth blogs and portfolio updates here.

Strong businesses at attractive prices

The portfolio invests in stable trustworthy firms at attractive prices that can reasonably be expected to maintain or increase profitability over the long term (at least five years).

Strong finances indicate past success, high levels of profitability suggest current strength, and strategies that promise to differentiate companies in ways customers value promise future prosperity.

The aim is to hold these shares for as long as they meet Share Sleuth’s criteria of trust and stability. Preferably forever.

Sometimes Share Sleuth may add shares in companies that are more susceptible to change. Economic downturns, competitors and poor managers push such companies around.

They may perform well for years and then shock investors when conditions change. The trick to investing in susceptibles is to add them when they are undervalued, but strong enough to survive, and eject them when conditions are at their most favourable.

Long-term performance

share-sleuth-constituents-marchPerformance is measured scrupulously after charging £10 in lieu of broker fees for every transaction and 0.5 per cent stamp duty on additions to the portfolio.

Transaction prices are actual prices quoted by a broker including the cost of the spread. Uninvested cash earns no interest.

Over any five year period the portfolio should earn a positive real return and beat the stockmarket average as represented by a FTSE All-Share tracker fund with dividends reinvested, hopefully by a considerable margin. This is how Share Sleuth did in its first five years, to 9 September 2014.

The most recent valuation, and the performance of the portfolio since inception on 9 September 2009, can be found in the table to the right (click to enlarge).

Who is Share Sleuth?

A freelance writer, Richard Beddard was an editor at Interactive Investor between 1999 and 2016. He has managed the portfolio since he started it in 2009. He’s a private investor and columnist at Money Observer magazine. This interview reveals more.

You can join Richard on Twitter or contact him by emailing richard@beddard.net.

As these are Richard’s best investment ideas, he owns many of the shares. He doesn’t buy or sell shares on his own account within a week of writing about them and he informs Interactive Investor’s editor when he profiles a company he owns, in line with the Press Complaints Commission’s code of practice.

He won’t profit from short-term price movements that might result from something he’s written.