How to invest in the stock market: a beginner’s guide

Investing in the stock market can appear daunting to a beginner, but equities beat cash and bonds over most medium and long-term periods.

To a beginner, the stock market can appear rather daunting. But equities outperform cash and bonds over most medium and long-term periods and easy routes in are not hard to find.

In reality, with dismal returns on offer from banks and building societies, investing in shares provides an opportunity to hedge against rising inflation and achieve greater returns than cash, bonds and property.

The basics of investing

In the UK, the main stock market is the London Stock Exchange, where public limited companies and other financial instruments such as government bonds and derivatives can be bought and sold.

The stock market is split into different indices - the most famous in the UK being the FTSE 100, comprising the largest 100 companies.

The most well-known indices come from the FTSE group - the FTSE 100, the FTSE 250, the FTSE Fledgling and the alternative investment market (Aim), which mainly lists small and venture capital-backed companies.

Investing directly

There are two ways to access the stock market: directly and indirectly. Although directly is a misnomer - investing in the stock market is always done through a third-party broker - direct investment means buying the shares in a single company and becoming a shareholder.

There is a wide range of broker services available. Some offer bespoke services and tailored advice, such as Charles Stanley, Redmayne Bentley and Killik & Co, whereas others are execution-only share dealing services.

These are online platforms where a client can buy and sell shares independently through a share dealing account without being offered advice. Examples include Interactive Investor, Hargreaves Lansdown and The Share Centre.

- Shares v cash: which has made the best returns since 1995?

For beginners who want to be more involved and dabble with individual shares, it makes sense to open an online, execution-only share dealing account, which keeps the cost of investing to a minimum, says Martin Bamford, managing director of Surrey-based IFA Informed Choice.

He adds: When you are getting started, it makes real sense to buy blue-chip company shares on the LSE and hold them for several months. Regular trading will kill profits quickly, with the cost of buying and selling shares exceeding the returns you can make from a small starting stake.

Reading the financial press can be useful in terms of choosing which shares to buy, Bamford adds. 'There are also plenty of internet forums where share tips can be found.

Dont part with your money to receive share tips, as there is plenty of useful free information in the public domain. Stick to companies you find interesting and spend the time researching a company before you invest.

Money Observer is a good place to start, as it lists the full performance, along with yield and price/earnings ratio, of shares listed on the major FTSE indices each month; as well as performance for funds, trusts and exchange traded funds - more on those later.

Investing indirectly

An indirect approach is a more common way of accessing shares, as it spreads risk by investing in a number of companies.

This can be done via an open-ended fund, such as an Oeic or unit trust, which is made up of shares typically from between 50 and 100 companies, and can be sector, country or theme specific. Money in these funds is ring-fenced away from the fund provider, so if the firm defaults, the money is still safe.

An investment trust is another pooled investment, but it is structured in the same way as a limited company. Investors buy shares in the closed-end company, and it is listed on an index in the same way as a company such as Tesco or RBS. Trusts are less numerous than funds, but often have less expensive management charges.

- A beginners guide to investment trusts

Beginners are best suited to using collective investment funds to access the stock market, adds Bamford. This enables them to use the collective buying power of a fund to reduce charges on a small starting portfolio.

They also get access to a professional fund manager to buy and sell individual stocks, rather than having to make these decisions on their own.

While most investment funds and trusts are actively managed products, run by a fund manager who handpicks stocks and has some direction over the performance of the fund, most exchange traded funds (ETFs) are passive products.

- A beginners guide to exchange traded funds

In this sense they simply aim to replicate an index such as the FTSE 250. As index-linked products, they can access almost every area of the market.

ETFs may be cheaper than funds or trusts, as there is no active manager to pay for. However, as they simply track an index, if the index falls spectacularly, so will your investment.

All the investment vehicles described above can be accessed through a broker or fund platform, directly through the asset manager or through a wrapper such as a stocks and shares Isa.

For a closer look at execution-only fund platforms to help you choose the right one for your circumstances, click here.

As for more complicated investments, Bamford has some advice for beginners: Leave spreadbetting and day trading to the professionals, as these can be high-risk ways of investing money.

A fund-of-funds or a multi-manager fund, which is a single fund investing in a range of others, can be a good starting point for novices, as it demands little involvement from the investor.

These funds are proactively managed and investors can choose a risk profile that suits them, so they are secure in the knowledge that the investments are in line with their expectations, says Peter Chadborn, founder of Colchester-based IFA Plan Money.

However, these types of funds are generally more expensive than sole-managed investment trusts and funds.

Money Observer compiles a hand-picked list of Rated Funds chosen on the basis of performance and consistency, although of course we cannot guarantee performance. For the full list of Rated Funds click here.

Subscribe to Money Observer Magazine

Be the first to receive expert investment news and analysis of shares, funds, regions and strategies we expect to deliver top returns, plus free access to the digital issues on your desktop or via the Money Observer App.

Subscribe now

Add new comment